SGKF's trademark is on the words "Susan G. Koman for THE cure" and the contest the OLC runs every year and will continue to run (which btw, all proceeds go to the American Brain Tumor Association) is called... "Surf For A Cure". There is NO A in THE!
Just thought I should clarify for the people that don't understand.
Here is Steven Colbert's take on it on the Colbert Report.